UX Audit
The UX audit examines the usability of the website in terms of adapting it to the needs of users. It diagnoses risk areas that may make it difficult for visitors to access specific resources and take the expected action: making a purchase, filling out the contact form on the company website, providing data on the landing page or in the registration form. If you want to increase the conversion efficiency of your website, write to us. A UX audit can be a decisive tool in this process.
Almost every website has a business purpose. All activities within it should be undertaken with its implementation in mind. This includes technical, development and content issues. If you notice that your website does not fulfill its function, it is a sign that a usability analysis may be necessary. With our help, you will find out what problems your website is struggling with.
Signals indicating the need to commission a usability audit include:
- high percentage of abandoned carts,
- low conversion rate (even from paid traffic),
- poor quality of leads,
- generating leads outside the target,
- reluctance of users to make a purchase after the free trial period ends.
If any of them seem familiar to you, it’s a sign that you need a website UX analysis.
Furthermore, conducting a UX audit and implementing its recommendations can positively influence the website’s SEO performance. It is increasingly said that Google considers behavioral signals as a ranking factor. Unintuitive navigation, problems with submitting the form, difficulties with clickable elements can lead to users leaving the website quickly, thus giving search engine bots negative feedback. Do not let these types of problems stand in the way of conversions and commission a UX audit of your website with us.
What UX analysis methods do we use?
A UX audit most often uses one of the research techniques in the field of usability and UX. The first is expert heuristic analysis, which involves checking the website for key usability heuristics, such as the availability of a product search engine or the clarity of information about the user’s location on the website. The second technique is the cognitive walkthrough method, which evaluates the website in a dynamic approach by analyzing the process step by step.
We offer UX and usability audits in three main variants:
- research using the cognitive wandering method,
- expert heuristic analysis,
- comprehensive usability audit – a combination of the two above-mentioned techniques.
In the longer term, after correcting the errors indicated in the audit, it is possible to conduct further A/B tests, eye tracking or task tests with users.
We attach a comprehensive report to each audit. Its volume depends on the type of audit ordered, the size of the page, as well as the type and number of errors diagnosed. The report allows you to understand the nature of problems and risk areas, and also provides a number of practical optimization guidelines that enable effective improvement of the website’s quality in terms of UX.
UX audit at takaoto.pro includes:
Understanding the industry and user needs
We approach each project individually. We want to understand the specificity and needs of the entire industry and its recipients. Thanks to this, we are able to recommend optimal solutions to you. Trust us and find your way to a higher conversion rate.
Transparent report with recommendations
We prepare personalized and transparent reports. We do not hide behind our know-how: in the document, in detail we describe each element examined and also recommend a solution to a given problem. Thanks to our reports, checklists and mockups, you know exactly what needs to be improved and how, as well as what to focus on first.
Learning and development
By working with us, you and your marketing department increase competences in the area of user experience, which translates into a better understanding of website users. Thanks to this, you will accelerate the achievement of your business goals, use the synergy effect between channels to reach customers and better optimize costs.
A long-lasting and valuable relationship
We care about building long-term relationships with our clients. Your interests are represented by a designated administrator who will guide you through the entire audit process. As a result, we can implement more and more interesting and ambitious projects based on mutual commitment and mutual trust. We want to become a key link in your marketing activities. Take advantage of our extensive experience in creating and managing social media, PR, PPC and content marketing campaigns. Just fill out the form and we will take care of the rest.
How much does it cost?
Basic UX audit
A simple heuristic analysis that will allow you to diagnose basic problems with the website's usability.
Comprehensive UX audit
A comprehensive UX audit includes a heuristic analysis of the website and a cognitive wandering analysis. A holistic approach allows you to evaluate the website and prepare a comprehensive UX report
Analysis using the cognitive wandering method
Dynamic usability testing using the cognitive wandering method is a simulation of the behavior of a user who performs a task on the website, noting and analyzing individual threats and errors and assessing the smoothness of the process. In this way, areas where users encounter real problems with using the website can be precisely identified and sensible theses for testing and further optimization can be made.
Expert heuristic analysis
Expert heuristic UX analysis allows to assess the website's usability based on developed heuristics (i.e. universal rules that create something like a checklist). Heuristic analysis evaluates individual interface views and its elements - navigation, textboxes, search engine, forms, etc.
Research and testing with users
We offer research and tests with users that allow to evaluate the website through the prism of real users' actions, e.g. open/close card sorting.
UX consultations and training
We will support you at every stage - from prototyping to hiring a UX designer. We provide dedicated UX training for your team.
They trusted us
We started cooperation with the takaoto.pro agency at the beginning of 2020. We are working intensively to increase the visibility of ALEO.com in Google’s organic search results. These activities focus mainly on link building, as well as on-site activities involving the publication of interesting content addressed to people interested in broadly understood business topics.
In our relations with takaoto.pro, we value the dynamics of operations supported by clear reports and punctuality. The takaoto.pro team is happy to answer questions and remain open to discussion, which translates into fruitful cooperation.
An agency that is truly committed to understanding the client’s goals. Effective, very effective, flexible. I highly recommend it!
After years of searching, I finally found a SEO company that meets my expectations. Takaoto.pro delivers good results and, above all, understands the nuances of my challenging industry, approaching SEO as a holistic process rather than just mechanically acquiring links. Being under their care, I feel like I am treated individually, and we look in the same direction. Great communication, clear and regularly delivered reports are the icing on the cake.
We recommend cooperation with takoto.pro. The content plans and SEO audit prepared by the local team constitute the foundation of our online marketing strategy and work very well when planning the goals we want to achieve in the future.
You can serve the customers in terms of what they want, but you can also meet them halfway and help them selflessly. This is the approach towards customers at takaoto.pro. Professional service is an understatement, I recommend it 100%!
Do you have a question?
We have been collaborating with Aleo since January 2020. This partnership began with an analysis of previous activities. Thanks to well-planned on-page actions combined with an optimal linking strategy, we achieved the KPIs set before us. We saw an increase in visibility in the TOP3 from 3,000 to 9,000, and in the TOP10 from 18,000 to 90,000 keywords, translating to an increase in organic sessions by over 400% since the start of our collaboration.
Scope of activities:
- Link building
- SEO PR
- Technical SEO
- On-page SEO
We have been working with artMA since June 2020. Despite numerous restrictions that directly affected the wedding industry during the pandemic, we managed to achieve tangible results that contributed to the development of the print shop. The visibility of keywords in the TOP3 increased from 600 to over 900. The visibility of the phrase "zaproszenia ślubne" rose to the 2nd position from 7th at the beginning of our cooperation.
Scope of activities:
- Link building
- SEO audit
- On-page SEO
- Content plans
The cooperation with Elevato was preceded by SEO audits and lead generation, which we conducted in July and August 2020. Parallel to the SEO efforts, we also carried out SEO PR activities, which, besides building organic visibility, also achieved PR campaign goals. The visibility in the TOP3 increased from 36 to over 150, and in the TOP10 from 122 to 400 keywords, resulting in a 300% increase in organic sessions since the start of our cooperation.
Scope of activities:
- SEO audit
- Lead generation audit
- Content creation
- Content plans
- On-page SEO
We have been collaborating with Centrum Ratownictwa since April 2019. Starting with an SEO audit, we were able to identify the biggest issues and plan future SEO activities. Since the beginning of our collaboration, we have achieved an increase in visibility in the TOP3 from 130 to 500, and in the TOP10 from 260 to 1200 keywords. Furthermore, we built a TOP1 ranking for a number of national phrases like "kurs kpp" and local phrases related to services in various cities.
Scope of activities:
- SEO audit
- Link building
- Content plans
- On-page SEO
